ALPHABET DIAMOND NECKLACE PRESS RELEASE
PRESS RELEASE
ALPHABET DIAMOND NECKLACE APRIL 2024
It has almost been 10 years since Zuzana Spustova designed her first piece of jewellery, the alphabet bracelet. The golden letter, attached to a silk ribbon, was initially made for her newborn son, but the piece also came to mark the beginning of Zuzana’s life as a jewellery designer. Looking back on the past decade, Zuzana has returned to the alphabet for her next piece, the Alphabet Diamond Necklace.
Alphabet diamond necklace
Capital letter
Sans serif
Diamond pave
1 emerald cut diamond on the side
Between your collar bones
Inspired by 2015
Designed in 2023
Crafted in Naples
18k rose or white gold
A is for apples
B is for babies
C is for crushes
The alphabet
Universally
Personally
Open for interpretation
Available on spustova.com from April 3rd 2024
1.800 EUR
From A-Z, 26 small letters hold our chromosomes and conversations, our personality and our relationships, from X and Y to X and O. We curse, kiss, confess, cry with the alphabet. Texting to friends and lovers, noted down in diaries or highlighted in books, we use the alphabet to make reason of a chaotic world. Scientists say language creates our reality, forming meanings and values through the words we use. We also use the alphabet to create vivid ideas and artificial worlds. As David Valesco, the former editor-in-cheif of Artforum, wrote on AI: «Bad phrases can be good catalysts for collective hallucinations».
We wrote to AI, and let machine generate images from our words. Feeding it with written prompts about a female body wearing a diamond alphabet necklace, we let the language guide the way.
We were presented digital necklines and (im)perfectly impersonal beauty. Without personality, and the very opposite surface of what makes a diamond necklace thrive. We didn’t know how we felt about it, and what it would lead to. The machine may have created a Spustova alter ego or an aspiring mirage. Who knows? Who cares?
The AI gave us glitched surfaces, twisted bodies, and artificial humans full of error. Not yet sophisticated and smart to accept our associative scribbles, it required us to be precise and patience when choosing our words. Yet our urge to create something we hadn’t seen before made perfect writing seem unnecessary and boring.
The language of diamonds is universal, forever, sparkling and bold.
The language of the human is handwritten, stumbling, associative.
The language of the machine is sober, artificial, humourless and complicated.
The language of friendship is speaking in each others mouth.
The language of a couple is body language.
The language of admirers is checking out each others jewellery.
The language of collaborators is long whatsapp monologues.
The language of kids is writing your own name everywhere.
The language of families is repetition. Names, traditions, phrases that stick.
The language of our phone is silly autocorrects.
The language of the world will be love.
xoxo!
Spustova’s muses and collaborators, each captured wearing their Alphabet necklace letter of choice in their own surroundings, shot through their phones, attached to the wall, following their movements and necklaces, close but from a distance.
Phones have become the flies on our walls in our lives, following our steps, thoughts and gazes. Naturally and relaxed, the phone is an eye that follows you around when you don’t think about it, a bit like a piece of jewellery around your neck.
The alphabet, shaping words, always stand for something bigger than yourself. Hanging around your neck, leaning on an emerald cut diamond, the alphabet is ambiguous, endless, open for dialogue.
Essay by Emma Aars
Available on spustova.com from April 3rd 2024
1.800 EUR
